The following article, Big Tech is hopelessly out of touch, and the Freedom Phone proves it, was first published on Flag And Cross.
It wasn’t long ago that it felt like Big Tech had their fingers on the pulse of the nation. Their algorithms seemed to know you better than your family did – most of us are familiar with the time that Target was able to figure out that a teenage girl was pregnant before her parents did. Whether it’s from listening in on your conversations, monitoring your search habits, or cataloging the videos you watched, the tech giants seemed to know more about you than even your closest friends.
We all know that the algorithms that Silicon Valley uses to understand us at a deep level are invasive, powerful, and predictive. After all, Google, Apple, and Facebook are sucking as much talent into their corporate machine as possible, putting the best and the brightest of our generation to work on tweaking everything about their products to be more addictive than before. It’s tragic to think about the fact that the next generation of geniuses won’t be inventing new cures or solving old problems, they’ll just be finding out what shade of purple makes you more likely to buy a subscription service that you don’t need.
Big Tech’s algorithms thought they knew what America wanted. So how did the Freedom Phone manage to sell 6 million dollars in sales in just a few short months, with even more orders on the way? How was this a market that Silicon Valley hadn’t tapped? It’s simple: the Freedom Phone saw what the algorithms missed, and filled that market demand.
This is Economics 101. When there is a demand for a given product, anyone who meets that demand stands to make a profit. In this case, the demand was for less spying, more privacy, and more information. This is the very opposite of what Big Tech can offer, and they are simply blinded to the portion of the population that wants this. The product that met this demand was an all-in-one device that promised an escape route from Big Tech. With the demand met, the market reacted – and the sales came flooding in.
This is a perfect example of what economists call information asymmetry: when one party has information that the other party does not, they gain a clear advantage in subsequent decisions based on that information. To put it a different way: Big Tech didn’t realize just how much people hated them, but the Freedom Phone did, which is why they made an enormous profit. Americans are sick of their privacy being invaded, of their information being sold to the highest bidder, and of the eerie feeling that you’re constantly being lied to and marketed to.
Most people don’t like the idea that everything about them is being manipulated – and most people are looking for something like the Freedom Phone. This is a product that Silicon Valley can’t make, a need that Silicon Valley can’t even be aware of, and a problem that Silicon Valley can only create – not solve.
When it comes to business, what you don’t know can and certainly will hurt you. In this case, Silicon Valley had no idea that an outsider to the smartphone world, the Freedom Phone, could quickly establish a foothold in the market they’ve long-dominated and begin expanding. Silicon Valley had no idea that millions of Americans were getting sick and tired of the constant lies, manipulation, and invasions of privacy. Silicon Valley’s algorithms couldn’t react to the changing landscape, and probably had no idea that this was bubbling under the surface for so long.
Let’s see if their algorithms can figure out what to do next. Chances are, they still have no idea what is happening; by the time they figure it out, it’ll be too late for Big Tech. That’s good news for Americans.
Bill Martinez is an award winning marketing and broadcast journalist and host of the nationally syndicated radio show, Bill Martinez Live. Find out more at billmartinezlive.com.
Continue reading: Big Tech is hopelessly out of touch, and the Freedom Phone proves it ...