The following article, THOSE CREEPY CUOMOS: Female Viewers Abandoning CNN Host in Droves, was first published on Flag And Cross.
There is no denying that human beings are quite fond of imbuing their surroundings with feeling. We assign emotion to the people and places of our lives whether we like to or not, and being reminded of such and such in any new experience can often steer our first impressions.
If you find that your blind date is wearing the same perfume as your awful, terrible, no-good ex-partner, that’s going to affect you. If you find out that your home was the site of a gruesome murder, you’re going to have a feeling about that.
Or, if the guy you get our editorialized “news” from is the brother of a serial sex abuser, you might think twice about tuning in every night.
Female viewership of CNN’s “Cuomo Prime Time” took a dive last week after anchor Chris Cuomo’s brother, Andrew Cuomo, was found by New York Attorney General Letitia James to have sexually harassed 11 women. Andrew Cuomo resigned as governor of New York Tuesday while CNN’s Cuomo was on vacation.
Before he departed for his annual birthday trip, however, women departed his show: Tuesday, Wednesday, Thursday and Friday of last week — after the Tuesday morning announcement of James’ findings regarding the governor — “Cuomo Prime Time” averaged 453,000 total female viewers, of whom just 76,000 were in the advertiser-coveted age demographic of 25 to 54, according to Nielsen Media Research ratings data. (Cuomo was off Friday.)
The numbers were stunning.
In total female viewers, that’s a 21% decrease from his second-quarter average of 570,000 and in the demo, it’s a 41% decrease from his second-quarter average of 128,000. Year-to-date, total average female viewership was down last week by 45% and was down in the demo 61%. Compared to the same four days last year, “Cuomo Prime Time” was down 48% in average female viewers, falling from 878,000, and was down 64% in demo-age female viewers, falling from 213,000.
Chris Cuomo has admitted to using some of his media resources to help coach his brother though the optics of the scandal, which, in turn, merely added a new dimension to the ordeal.
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